What character are you ... Bugs, Batman, Rango, Superman or YOU?

Last week I asked my colleagues to identify themselves with a
cartoon character and some of them obliged. It was very easy for
them to pick one. I think Bugs Bunny is the perfect character to
represent me because of his can-do attitude, snarkiness and big
smile. Nate is very well represented by Superman because he likes
taking on the big challenges. Valentin is represented by the
chameleon Rango because he can change to any color. And Kyle is
Batman, the strong silent crusader.

I know you have to adapt yourself for your customers. As I said
last week, some of them are white ships, others are black ships,
some of them are good, some of them are not as good as you
expected.

In your effort to keep all of your customers you might want to
consider one thing. DON'T ADAPT! BE YOURSELF! Let others find in
you a very strong character that appeals to them. People buy from
local businesses because of the "character" in them and running
them. They are buying from YOU.

Make your logo, your service, your product or your name one that
others want to be associated with. Make your business more about
you and your character!

Which Social Media is best for your business?

It's hard to believe Facebook has been around since 2004. Twitter
began in 2006. LinkedIn launched way back in 2003! The whole
social media and marketing conundrum is driving local businesses
bonkers. Which ones should I have? What do I do with it?

Social media is a powerful marketing tool. It further extends
everything you do into the public eye. For local businesses, it
reaches far more consumers than your sign out front. There are
one billion Facebook users. That's one seventh of the world's
population.

According to Harrison Painter, director of business development
for BLASTmedia, most companies view social media as either a
waste of time or the solution to their marketing problem. If it
is going to be a solution and worth your time, education and
commitment is the key. Here's something for you to look at as a
handy point of reference. CMO.com, along with SEO firm 97th
Floor, have created a chart showing which social networks are
best for various marketing goals.

http://mashable.com/2011/03/11/social-media-marketing-chart/

Restaurants & Family Services Top Local Search - How did you do?

Restaurants are still #1 when it comes to local search with the
biggest gainer being Family Services, up 164%. In fact across
multiple devices (cell phone, tablet) Restaurants are the most
saught after business locally.

Mobile local search is growing very rapidly and will conitnue to
have a major impact on consumers decision making.

Check out all fo the results at
http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699

What Are You Thankful For?

Amidst our daily lives rests certain occasions where we reflect
on ourselves, our current situation and how that compares to what
we really want in life. Thanksgiving is a wonderful time because
it is an entire day to bask in our thanks for what we have, now,
that is important to us: family, friends, FOOD, shelter and
everything that allows us to be who we are.

What are you thankful for? I believe all of us have something
that brings us happiness. To me, being thankful is truly
appreciating the existence of whatever it is that makes you
happy; without it, your life would be less joyful. Identify these
things and think about what it would be like without it. We all
have plenty to be thankful for.

We, at EggZack, would like to say "Happy Thanksgiving". We hope
your day (and stomach) is filled with delicious food and all the
people and things that are most important to you.

What kind of sheep are your customers?

Recently we spoke about how you can make business fun and it
appears that many people like this subject.

While running a business, you face different types of people and
situations which can sometimes be no fun!

Dealing with all fo the types of customers reminds me of an old
joke.

There is a joke about a shepherd.

A TV reporter who came to visit him and asked:

- Hello mister shepherd. Nice sheeps!

- Thank you, mister stick with cord!

- They look good! Which one is good for milk?

- The white sheeps!

- What about the black sheeps?

- They are good for milk, too!

- And the wool, Which one is good for wool?

- The white sheeps!

- What about the black sheeps?

- They are good for wool, too!

- And for the meat?

- The white sheeps!

- What about the black sheeps?

- They are good for meat, too!

- Well, you allways speak first about the white sheeps. Why?

- Well, the white sheeps are mine.

- What about the black sheeps?

- They are mine, too!

Point of this joke is that you have different types of customers,
good customers and no so good customers too, yet they are all
your customers.They all matter so try to realize they are
different adn anticipate theri diffrences, it will help you enjoy
the ride. Hold on to them for as long as you possibly can!

Facebook Shmacebook

On top of all the things you do daily, you need to find time to
market your business and NOW you have to get on board with social
media. When will it stop? Unfortunately, it won't.

When a new social media platform comes out, it isn't apparent how
it will impact business. Facebook has blown us all away; it has
become a virtual representation of everything under the sun. Even
pets and stuffed animals have Facebook pages. So, why is Facebook
important to your business???

To properly market your business, you have to be visible where
people are. Observe the conventional methods... a billboard in
high-commuting areas, a radio ad during rush hour or a prime-time
television ad; you're making yourself visible to the most people
you can in a set period of time. The internet is no different!
Facebook recently hit one billion users.

You personally may not like or use Facebook, or other social
media, in general, yet think of it this way… one billion people
have access to what you do, who you are, where you do business,
and what you're all about. You may spend hundreds or thousands of
dollars in advertising where Facebook is free and can do the same
thing!

This is not about Facebook. It's about you and promoting your
business to the best of your ability.

Here's some useful info on how to get more likes on Facebook!

http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/

Bakery.com & EggZack to change Baking Industry - kickoff at All Things Baking in Houston

Bakery.com and EggZack have partnered to help integrate the
baking supply chain drive more local sales to local bakeries.
EggZack CEO, Jon Zack is seen here with John Stricker, CEO of
Bakery.com, Sergio Caballero of FoodTools and Deb Blaylok of BEMA
celebrating the kick off.