Great article about how Small Businesses are using technology to
automate their work.
"http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384">
http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384
"Automate or Die" was the article from just a decade ago. Now it
appears that automation is on the top of the list as a tool to
grow with as well.
"http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384">
"http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384">
"http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384">
"http://www.docstoc.com/article/144343526/78-of-small-business-owners-plan-to-automate-to-cut-costs?utm_source=email&utm_medium=email&utm_campaign=222&utm_content=4384">
Traditionally, business-to-business selling involves face-to-face
conversations. However, the road warrior is becoming increasingly
rare in the business world, according to a study by "http://jamesoldroyd.com/">Dr. James Oldroyd, the world's top
researcher in the mathematics of selling.
His research recently revealed that corporate hiring for
"outside" sales positions had leveled off at a measly 0.5 percent
annual growth. By contrast, corporate hiring for "inside" sales
positions was growing 15 times faster!
Even salespeople who DO meet with customers face to face are
doing so much less frequently than in the past. Oldroyd's study
revealed that more than two-fifths of all customer conversations
conducted by "outside" salespeople are done over the phone.
The shift away from face-to-face selling is driving many top
companies to hire and cultivate people who can become
subject-matter experts and communicate with customers with a
combination of email, phone, texting, social media, and Web
conferencing.
Oddly, the sales training world doesn't seem to have caught up
with this trend. Probably 90 percent of the sales training
courses available assume that there will be face-to-face
meetings. The other 10 percent cover cold calling.
I feel that this trend is an opportunity for local businesses who
do deal locally and can sometimes have the face-to-face
advantage that distance does not allow. Efficiency does not
always mean better business. Yet we all have to change our
business in this digital world.
Partially from Original Page: "http://feeds.inc.com/~r/home/updates/~3/3bTKKWTE0QE/story01.htm">
http://feeds.inc.com/~r/home/updates/~3/3bTKKWTE0QE/story01.htm
A new survey shows that more small business owners use LinkedIn
more than any other social media platform.
Small business owners use LinkedIn more than any other social
media platform (yes, even Facebook), according to a new "http://online.wsj.com/article/SB10001424127887323926104578273683427129660.html?mod=ITP_marketplace_3">
survey conducted by The Wall Street Journal and Vistage
International.
Of the 835 business owners surveyed, 30 percent use LinkedIn
regularly-making it the most frequented platform-and 41 percent
nominated it as the most valuable agent for growth.
Small business owners said LinkedIn encourages effective
engagement when compared to other outlets, and its impact is more
enduring, especially in contrast with Tweets, according to the
article.
Not all social media experts agreed with the findings, including
Maurice Freedman, the founder of digital creative agency Zaah
Technologies, which consults on digital media strategy with
celebrities as well as large brands, including Maxim.
"I can't imagine trying to use LinkedIn to promote my business,"
he said. "As far as finding good people to work with at the
partnership level, I think it does work. But to expand your
masses from LinkedIn, I don't know who's receiving that
information well. It's the 2013 version of cold-calling from the
yellow pages."
The survey indicated Facebook is the second-most utilized
platform, carrying 22 percent of owners, followed by Twitter,
with just 14 percent. Owners calculated social media's value by
how many page views or returns their online efforts can generate,
the article reported. Melissa Marie Fassetta, the social media
manager at Zaah, said determining a platform's potential depends
on the type of business.
"If they're looking to get to the consumer, Facebook could be the
best, especially if you're going after a younger demographic,"
she said. "But if you're looking for a more professional
demographic, LinkedIn would be the way to go."
The platforms that have the worst potential to improve numbers
are Pinterest, Twitter, and Google+, respectively, according to
the survey. And about a third of owners surveyed said they do not
make use of social media at all in their businesses.
Original Page: "http://feeds.inc.com/~r/home/updates/~3/XsOJU8nFT34/story01.htm">
http://feeds.inc.com/~r/home/updates/~3/XsOJU8nFT34/story01.htm
All of us at EggZack would like to wish everyone a happy and
healthy new year and a great holiday season.
The great news is that our 10th upgrade of the EggZack system is
going live this weekend. Your websites and online presences will
not be affected YET you may not be able to access the system for
short periods of time over the next few days starting late Friday
teh 21st. This upgrade will have a major impact on the whole
system and will add some of the new features and changes that our
clients have asked for. We appreciate your cooperation and
patience as we make the upgrade.
We would also like to thank all of our clients for a great 2012.
We are excited about this upgrade and all of new stuff coming out
in 2013 that will help you grow your business.
Happy Holidays to everyone!
Stay Tuned!
Team Eggy
Sure, you could pay someone to do it for you, but that takes
money that could be spent elsewhere. Fact is, you know your
business better than anyone in the world. So when it comes to
your marketing, where do you turn?
The internet is a wonderful resource and contains
a wealth of information; more than any book in the world. Use it
to your advantage! Search for ways to market your business
better. Search for new business solutions. Search for leads!
There are more than 27 million small businesses
in the US I found this statistic on the webJ). All of which are
fighting for more sales. Marketing is your muscle. The internet
is your gym where membership is free. Make your marketing look
like Arnold and get more business!
Check out the link below for some marketing tips.
http://www.marketingforsuccess.com/marketing/benefits-of-marketing-system/#
If you surf the Web on a mobile connection or wireless, a lot of
the times you'll find yourself staring at a web page that doesn't
do anything and doesn't tell you what is going on either. The
waiting spinner is only hypnotizing you without saying a word
about how long until the web page is loaded.What is the reason we
develop such obese web pages? Why do we want to stuff everything
on a single page instead of slicing each piece of information
into a separate web page, that is easier to find and read?Keeping
these questions in your mind the next time you update your
website:- It is not about what you can add, it is about what we
can take away - Usefulness beats consistency across browsers -
Load only what is needed - Strong titles beat a possible future
additionSimply said put your website on a diet!
