In the aftermath of Super Storm Sandy, I was out of power, heat
and water at home for 7 days. The thing I missed the most was my
hot, morning shower. It's a part of my normal routine and psyche,
without it life felt weird, disorganized, NOT normal. It also got
me thinking about how a local business affects a person's normal
routine and how they could take advantage of customer routine.
We thrive on our own normalcy or routine so we can better cope
with the chaos that life throws at us. A local business can gain
a huge competitive advantage by becoming a part of that normalcy
by creating regular customers.
Regular customers may buy daily, weekly, monthly, or even
quarterly, the point is that they buy with someregularfrequency.
The key to gaining more regular customers is to identify what
products or services you provide that they can use regularly and
then focus on gaining their "regular" business with them. Good
communication is also key in attracting and keeping regular
customers. Providing them with special services or information is
also another way to make them want to become regular customers.
Regular customers are more loyal, less price sensitive and less
likely to shop elsewhere when your business is a part of their
The main reason customers become regulars is that you are making
their life easier or better, figure out how and you will have
more regular customers, and a healthier business.